Last Thursday, May 21,2009, I participated in the Hauppauge Industrial Association Trade Show. It is one of the largest, if not the largest, trade shows on Long Island. It was a full day of meeting and chatting with folks from all over. I took advantage of this marketing opportunity to meet hundreds of new prospects. Some had an interest in my Simple Happiness talks and some had an interest in my best selling book, Simple Happiness, 52 Easy Ways to Lighten Up. Just seeing the book brings a smile to your face; the bright yellow cover and the catchy title always produce a smile even from those sporting long faces.
In the afternoon, I had the opportunity to meet one of my fellow exhibitors, George Bouklas, Ph.D., of Bouklas Group. At the urging of another fellow exhibitor, Paula Parish, George stopped by and began to stir things up. His booming voice and contageous energy caused an instant storm of interest in my book and talks. "This man (me) is a genius" he bellowed. "How can you pass up the opportunity to grab this life-changing book! He's practically giving it away! Simple Happiness for only twelve bucks!" And people stopped to check it out. And they bought it. They walked away happy that they had made an investment in themselves. George was happy to bring attention to my efforts. I was certainly happy to sell more books which will spread the word. Most of all I was happy to meet George.
Opportunities show up in all kinds of different ways. I met all kinds of people at the Trade Show, but I have a sneaking suspicion that meeting George Bouklas, PhD will turn out to be the most meaningful result of my Trade Show efforts.
